Why are we asking this?

We were hearing alot from our users that they don’t know what to do first.

“I didn’t know where I was supposed to start.” video here

”When I go into SmartDollar, it looks like a jumble of stuff.” video here

“SmartDollar is a set of tools that help you manage your financial life. (hesitant tone)”

⭐️ We see the importance of not only giving the user their first thing to do, but also defining what is SmartDollar is and how it can help them. We need to try to increase awareness and motivation.

Even if its super easy to do the first thing, they might not want to.

Q1: How would you describe SmartDollar to a friend?

Q2: What can SmartDollar do for you?

Specific Users We Spoke With

🔦 Insights from user calls

👍 How does this help us?